These days, a company without a webpage is outdated. The concept of having a website has evolved from the entertainment and gaming industry and moved on. This means that the business world has taken a large chunk of the World Wide Web for their professional advertisement. They market their product, inform their potential and loyal clients about what they offer and maintain a good face in the modern world.
Creating a company website is a serious task. There is little room for error because the name and reputation of the company can be affected. For this, website designers have their work cut out for them. They have to make sure that everything they write is top of the line, first class work. They need to pay attention to details like the speed of a server to the color schemes used in their website. If it is too flashy or has too much irrelevant information, the webpage will not be taken seriously.
Some of the steps that website designers can come up with to ensure that the face of their website does not come off as anything less than professional include:
Keep the Speed in Check
These days, businessman or potential partners do not have the time to spend on a website. If you have a company website to recommend, make sure that the loading speed it excellent. Clients and potential business partners will not wait five or ten minutes for a single page to load. If it takes more than thirty seconds, they will lose interest and move on.
Navigation should be Easy
In the digital marketing world, links that lead to unimportant or irrelevant information are a strict ‘no’. If you have links that distract the viewer from what information you have, it will impact badly upon the company. Businessmen like clear cut, easy to decipher work before them. By putting less important links on the header, you will ensure that they do not read the information you want them to.
Make it Visually Appealing
One of the things that will put off potential clients, is when too much happens on the page. Visual clutter includes useless graphic, gif sets, lengthy paragraphs and ads. It will become physically impossible for your viewers to pay attention to what you have written, if you have flashy or unimportant additions to your website.
Choose the Right Fonts
As a business website, the font you use will also have an impact upon your company. It is advised that you use the font which you already use on documents in the office. This will have a consistency and association to the company itself, thus highlighting your company’s attention to detail.
Designing a website is difficult, but by no means the end of your work. If you are a website designer, it means that you will have to keep regularly updating the page. Every time you do, you need to keep in mind that the changes should not be blaring. It is ill advised to change anything about the page or add information which is not important.
Scott Heron is a freelance web designer, who has worked for many cclients, at a global level. His advice is often sought out by young web page design students, because he writes from his experience and gives them valuable information.