Online social networking services like Twitter are becoming widely popular. It has enables users to read and send short character messages which are known to be tweets. Created in March 2006, it can be easily accessed through the website interface, mobile device app or through SMS.
10 Important Marketing Rules for Twitter:In case you are on the way to go for marketing through Twitter, then following these 10 marketing rules for Twitter will definitely promise you high point in the mountain:
Proper planning of matters
Unlike Facebook, a person can have a fruitful conversation with anyone. As marketing is not only about pushing of products, it demands proper understanding of the requirements in the market.
Nailing down of objectives
In order to materialize your objectives, it is better to decide the desired accomplishments. Keeping a deep insight to the goal along with going on the right direction to achieve the same is very much essential.
It is advised not to spam in case of Twitter. As the community holds strict jury for judgment, it will really be difficult to rediscover from a bad reputation. Before tweeting, it is better to listen to the hot topics, popular links, types of popular tweets and target audience.
Finding the voice
Keeping certain considerations in mind is better before you start tweeting. It is good to assure that your voice is appropriate for the objectives in case you hold more than one person tweeting along with planning to hire ghost, writers.
Mapping out the correct vector
It is good to map out several vectors including different extremes. Afterwards, it will be easy to decide the ideal position regarding each and every vector. You may decide your Twitter stream to be manual, automated, professional or casual.
Simply creating a profile and sitting back will not do. In order to hold a serious look, it is good to hire a professional designer to create something that integrates fit with the profile page.
Prefer good quality photo rather than logo
It must be noted that logos do not go into a right spirit for a successful business. Instead, a good quality and properly formatted photo can be easily used. The presence in Twitter can be promoted by including user-name in the website, email, business cards etc.
Growing the followers
You must let your existing customers and partners know the easiest way to find you on Twitter. This will let you get some Twitter followers easily. It is also recommended to follow the individuals and companies within the same industry and region will let attract more visitors.
The involvement can be made a genuine by using twitter.com to view who is holding reviews about you along with the brand and industry involved. It is better to read and engage in an informative conversation. More the time spent, more the effective result will be!
Tracking of results
Once each and everything gets into motion, it is good to keep an eye on the things for tracking your progress. It is also good to determine the sense of spending some specified time in Twitter. One can go overboard with due measurements.
Rajat Jain is one of the India’s leading social media consultant & digital marketing strategist, extensively known for his Search Engine Expertise. He is the founder of Social Media Company in Hyderabad | Shootorder, a famous digital marketing services firm in Hyderabad (India).