As you probably already know, trade shows are extremely popular nowadays and they are an amazing opportunity to make a breakthrough, especially for the new or fairly small businesses. However, just showing up over there and placing a stand does not guarantee anything. It could be a disastrous experience actually. That is, of course, if you do not know how to draw attention and get people to like you and your products.
So, as a business owner, it is simply a must to present your company in an awesome way, therefore you must learn how to do it properly and make the best out of your exhibit. If you are willing to do this in order to have a largely visited stand that will provide you with lots of new customers, keep reading this article and find out some very important methods, tips and advice that will help you achieve your goal by using technology.
Why the technology?
Of course, the best way to improve your on-site strategy is to implement the technology to your exhibit and make a really good use of it. This is the key to success when it comes to trading shows, because people will not care about your stand if it is not flashy enough, even if you are offering an innovative, ground-breaking, beautiful and the product or service that everyone basically needs.
How to do it?
Well, there are various ways to use technology to your advantage and you will have to choose carefully between a seemingly infinite number of options at your disposal. The first thing you should definitely do to is to make all of your information material digital, because everyone is online today and they prefer getting the information they need over the Internet by using their phones. Also, you are to share these information with your clients all the time, but you cannot do this if you are not uploading them online.
Naturally, keep all the materials in the printed version, too, but be aware that people are often annoyed by tons of papers they get during the trade shows, so they tend to throw them into the garbage, instead of reading them, which is not your goal at all. This also means that you should start utilizing the other perks of the Internet even before the trade show starts, because it will most likely attract both the existing and the potential customers. Invite everyone to your exhibit through social media and announce what you have to offer and do it in advance.
This is also a simple, yet excellent way to get people to actually visit your stand, even if they have never heard of your enterprise before, because the news is shared indescribably fast over the web. If anyone expresses some good thoughts about your company, everyone will start trusting you, even if the review came from a random person, a complete stranger. For instance, you could also promise some sort of prizes for those who bring their friends with them. Although it would seem that you are losing the money along the way, it surely will pay off eventually. To make even more people like you, keep sharing interesting facts, videos or pictures related to your business on every social network there is.
Of course, these information are to be shared near your booth, as well, so putting up a few video displays is a must, because they offer a splendid way of presenting or proving something about the services you offer, while it is a splendid and really useful method to attract people who are roaming around the booths.
Another thing that is highly recommended is to get interactive with the visitors, because all of them are expecting it, believe it or not. Naturally, at this point, you can make use of technology, as well. For instance, you do not need to approach each curious person, because that probably would not be even possible, but get a few iPads that will do the job for you instead and no one would even notice the difference between a piece of technology and an actual person.
Even if they do, they would not mind, since their needs are fulfilled -remember, all they need is a little bit of attention. The last, but not the least is something that is not closely related to technology, but must be mentioned, since it is very important at trade shows – the hanging banners. People find them very interesting, because they are visible form a huge distance and if they are beckoning enough, your exhibit will be a complete success.
By now, it should be pretty obvious and you most likely are assured that technology is absolutely to be used during a trade show exhibit, since it can only improve your stand and enhance your experience.